BECKY ALLEY WITH

BRANDING/ MERCHANDISE DESIGN

2024 Line: March 2024-June 2024

2025 line currently in progress…

PROJECT OVERVIEW

This Pride-themed merch line was designed with more than just celebration in mind, it was created to give back. Proceeds help fund Becky Alley of Capital Mortgage Funding’s annual Charity Drag Queen Bingo event, which raises money for the GBS/CIDP Foundation.

With a bold, high-energy design style inspired by classic band tee aesthetics, this line was made to be easily recognizable and wearable for everyone, no matter who you are or how you identify. The theme, “Pride is for Everyone,” wasn’t just a slogan, it was the foundation. These pieces were created to be inclusive, stylish, and a visual reminder that Pride can support everyone.

Reflected below is the 2024 Pride Line, the 2025 Pride line will be featured soon, coming June of 2025…

  • Designed 3 original Pride-themed t-shirt graphics with mockups for client approval

  • Adapted designs for use on additional merchandise items

  • Created a set of custom Pride-themed sticker designs to complement the apparel line

  • Managed all vendor communication for mockups, and ordering across all product types

  • Designed supporting graphics for social media promotion and Eventbrite ticketing

  • Ensured all assets maintained a cohesive, inclusive visual identity tied to the “Pride is for Everyone” campaign

DELIVERABLES

COMPLIMENTARY SWAG

DYE CUT STICKERS