SOCIAL MEDIA MANAGEMENT

March 2024 – April 2025

SOCIAL MEDIA GOALS:

  • Increase brand awareness

  • Expand audience reach

  • Highlight the customer experience

  • Continue to build relationships with past and potential clients

OUR STRATEGY:

For Celebrity Catering, our social media strategy was focused on creating a sleek, professional aesthetic that captured the ‘celebrity’ experience they provide. With their brand name setting the stage, we strategically designed content that made each client feel like they were a star.

We showcased their award-winning meals and personalized customer service through high-quality photos, reels, and strategically timed posts. To amplify the company’s message, we utilized Instagram stories and customer reviews to build trust and highlight the full experience, from initial inquiry to the final bite.

Through a combination of custom-designed graphics, strategic hashtags, and user-generated content, we told the full story of Celebrity Catering’s elite service and exclusive experience.

We get it, you don’t want all the fluff. Like we said on our homepage, you’re here for real strategy. So for your convenience, here are the results you're looking for.

No endless scrolling required.


(Although... you might want to keep scrolling. The action behind these numbers is just as good.)

90 DAY RESULTS

PROFILE AESTHETIC

First things first

We wanted their social media to look as good as their service tastes. Celebrity Catering was aiming for a sleek, modern, and professional vibe to match their namesake, where 5-star service and 5-star flavor are the standard.

We leaned into a darker, more elevated color palette to create that sleek feel and brought consistency to the main grid with intentional post types. A profile banner helped set the tone right away, making sure their services were crystal clear to anyone visiting the page for the first time.

COMMUNITY MANAGEMENT

Community management isn’t just about answering DMs … it’s about building conversations and sparking real connections.

Along with handling daily comment replies and direct messages (because fast, thoughtful responses matter), we also went a step further: weekly proactive community engagement.

This meant intentionally reaching out to new audiences, interacting beyond just our followers, and expanding the brand’s visibility, organically.

The screenshots below show just a glimpse of the daily, consistent communication, quick responses, and relationship-building strategies that help keep a brand not just alive, but active.

VIRAL CONTENT SPOTLIGHT

A moment for our most viral piece of content.

Why does this matter to you? Here’s the deal: not every video needs to go viral to get the results you’re after. Consistency, quality content, and understanding your audience are what truly drive success.

But, when we do see a post go viral, it’s a great indicator that our strategy is working. This post didn’t just resonate with our current followers, it reached a wide number of non-followers, expanding our audience and bringing in new potential followers.

OTHER CONTENT TO VIEW…